包栈品牌故事

包栈包点专卖店创始人陈峪利先生自1987年南下至新山,在机缘巧合下,与同乡兼现任合伙人叶福霖先生一同创立传统包点事业。

创业初期,面临了许多始料未及的挑战,从人事安排,行政规划,制度管理,食材管理到货物输送。尽管困难重重,但是两位创始人不曾有过放弃的念头,依然咬紧牙关,硬着头皮顶着,一次又一次渡过了每一关。

作为一个包点专卖店,两位创始人将传统的制包理念贯彻始终,除了将长年来累积的传统手艺保留并延续,凡蒸超过3小时的包点也都统统以流失计算,所有步骤都严格把控,一心一意捏好每一粒包,所有坚持都是为了让食客们品尝到品质最好的包点,进而打造世界级包点,将中华传统饮食文化的宗旨推向全世界。

成立至今,两位创始人也意识到市场动态的日新月异,逐渐将包栈转型成B.O.D包栈。

B.O.D包栈是以“现做,现蒸,现卖”的宗旨营业管理着,并打着“失传已久的味道”这个口号推出每一份包点。这个口号意指将传统的捏包技术保留了下来,并且代代传承至每一间B.O.D包栈。新颖的思维搭配传统的手艺,也让B.O.D包栈在保留色相味俱全下,陆陆续续的推出了各种创新包点,如功夫肉包,御品叉烧包,黑金流沙包,金牌烧卖等等。

B.O.D包栈 包点专卖店将在延续传承并发扬包点文化的路上继续努力不懈,向上前进。

B.O.D Brand Story

In 1987, Mr. Ding Ee Lee, founder of Bao Zhan steamed bun specialty store, relocated to Southern Malaysia to pursue his dream. Coincidentally, he met his current business partner and clansman Mr. Yek Hock Ling in Johor Bahru. The wo young clansmen decided to venture into the traditional steamed bun business together.

Initially, they encountered many unforeseen challenges in human resources management, administrative management, systems and procedures, food ingredients management and logistics issues.

Despite the numerous hurdles, the two ‘never-say-die’ founders bit the bullet and managed to overcome the challenges one by one with their hard work, persistence and great determination. As a steamed bun specialty shop, the two founders never compromised with quality control. They insisted on handmade steamed bun with the traditional techniques that they have acquired over their years of experience.

All steamed buns are removed from the showcase and discarded after 3 hours to ensure the freshness quality. To preserve such traditional skills, every bun is handmade with strict control and served to customer straight from the heart.

Bao Zhan is dedicated to share the Chinese culinary arts with the world with its international- standard steamed buns.

In view of the fast-changing markets and consumer behavior, the two founders decided to revamp and transform Bao Zhan to a modernized fast-food and take away retail concept. This rebranding will give birth to B.O.D (Bao On Demand).

The concept of B.O.D emphasizes on live production.

“To make, steam & sell” fresh buns, and “Serving the long-lost authentic tastes”. This tag line sums up the mission of B.O.D, to preserve and inherit the traditional steamed bun techniques for future generations.

By combining creativity with tried and tested traditional skills, B.O.D is confident enough to innovate new products like KungFu Meat Bun, Mini Cha Siu Bun, Charcoal Lava Bun and its signature Siu Mai without compromising taste, aroma and presentation.

B.O.D steamed bun specialty shop will continue to improve, progress and promote the heritage steamed bun culture to the world.

WHY B.O.D?

B.O.D Pro 《包栈 Pro》

B.O.D Pro is the new concept of B.O.D which serve handmade fresh buns and dim sums. B.O.D Pro concern about the buns and dim sums’ quality and freshness .

B.O.D has become the market leader in Malaysia bun and dim sum market and it will continue growing in the following decade.

《包栈 Pro》-为了能够让食客们吃到更新鲜美味的包点和点心所最新创造的模式。《包栈 Pro》秉持着与《包栈 Express》不同的模式『现做,现蒸,现卖』的宗旨营业管理着。

《包栈》可说已是南马包点界的领头羊,在接下来的日子里《包栈》会越来越优秀并延续的在全马扩充市场。【失传已久的味道,让您回味无穷】

B.O.D Pro 《包栈 Pro》

B.O.D Express was founded by Mr. Ding Ee Lee and Mr. Yek Hock Ling in 2015 and it has become the largest buns and dim sum chain store in Johor Bahru within 3 years.

B.O.D is concern about the quality of buns & dim sum, therefore, B.O.D promise customers to deliver the freshest buns and dim sum. Our mission and vision is to promote the Chinese culinary heritage in order to build up a century-old enterprise and to create a world class steamed buns & dim sum brand.

《包栈 Express》-新山最大连锁包点专卖店。店面遍布新山各角落。包栈秉持着【现蒸,现卖】,传统制包理念,打造世界级包点及推广中华传统饮食文化的宗旨。 包栈为食客们提供了多样化的新鲜热包及精致美味的点心如经典糯米鸡、大肉包、叉烧包、豆沙包和烧卖等备受食客们喜爱的美食并为了确保食客们品尝到品质最好的包点,凡是蒸超过3个小时则的包点都以流失计算。凡是食客们想要品尝到最新鲜包点与美味的包点、点心,《包栈 Express》绝对是你最佳的选择。 质量的包点,优质的服务,让包栈成为您用餐的首选。