‘大上海’ 南北 点心专门店品牌故事

‘大上海‘是柔佛州新山市著名的全天服务点心专门餐馆。母公司为南马最具规模的冷冻包点点心批发零售商 - 金满集团。

金满集团的冷冻食品品牌‘好伙伴’,由其400多个分销商行销全马。并在新山市,吉隆坡和雪兰莪州经营12间 ‘包栈 B.O.D’ 点心包点零售店。

在2012年,新山市的旅游业蓬勃,消费市场成熟。金满集团两位点心包点专家暨创办人陈峪利先生和叶福霖先生决定进军餐饮业,开设第一间专营南北中式点心的 ‘大上海’。

大上海的消闲餐饮点心专门店概念,选择在人潮兴旺商场开店,并提供舒适的用餐环境,以作招徕。

其品牌标语为‘南北点心汇粹’,标榜大上海的多元化产品。美味点心从香港,上海,淮阳及四川点心,到加入西式原材料,以古法烹调的创意点心,都应有尽有!

大上海精致细腻的点心,不但成功地争取到旅客,家庭和工商客户支持,还可以迎合无分早,午,晚都吃点心的年轻一族市场。

2018 年,大上海 荣获由马来西亚 ‘亚洲商业协会 (IBF)’ 评审为 ‘马来西亚杰出食府’ 之一。再一次肯定了大上海的成就。

大上海目前有4间分店,分别位于新山市 KSL 商场, 富力广场,Paradigm商场和百万镇。并已整装待发,等候合适良机和合作伙伴,与伙伴携手进军吉隆坡和往其他 ‘亚世安’ 国家发展,共创成功之路!

D’ SHANGHAI BRAND STORY

D’ Shanghai is an all-day dining life-style Dim Sum Specialty Restaurant concept under Johor Bahru’s Kim Man Food Products Group, the largest frozen steamed bun & dim sum wholesaler in Southern Malaysia.

The group has a fleet of over 400 distributors nation-wide for its house brand ‘Best Partner Frozen Food’ and 12 steamed bun & dim sum retail outlets in Johor Bahru, Kuala Lumpur and Selangor under the brand of ‘Bao On Demand (B.O.D)’.

In 2012, In view of the strong tourist business and mature consumer market in Johor Bahru, the two steamed bun & dim sum veterans, founders of Kim Man Group, Mr. Ding Ee Lee and Mr. Yek Hock Ling decided to venture into a restaurant business specializing in Chinese northern & southern-style Dim Sum.

The casual dining dim sum concept differentiates itself by opening in shopping malls with cosy ambience and high targeted traffic.

It brands itself as ‘Dim Sum Flavours From North and South’, featuring delicious dim sum varieties from Hong Kong, Shanghai, Huaiyang and Sichuan. There are also innovative modern creations infusing Western ingredients with heritage cooking methods.

The refined D’ Shanghai dim sum has successfully appealed not only to tourists, families and PMEB markets. It also appeals to younger consumers who appreciate dim sum throughout the day, even for tea and dinner.

The success of D’ Shanghai was further endorsed when it was named one of the winners of the ‘World Top Gourmet Award 2018 – Malaysia’ organized by International Business Federation (IBF).

Currently, D’ Shanghai is operating 4 outlets in Johor Bahru at KSL City Mall, R&F Mall, Paradigm Mall and Permas Jaya. It is seeking for opportunities and right partners to share its success to Kuala Lumpur and to other ASEAN cities.